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Getting customers

How Much Do Online Personal Trainers Make?

We’ve seen the claims from the business ‘gurus’ – 5 figure months, 6 or 7 figure years. But how much do online personal trainers make? What proportion of online PT’s actually take home 6 figures after tax? And how long does it actually take them to get to that number? In this article, I dive […]

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Getting customers

What does scalable online coaching look like?

As an offline Personal Trainer the biggest problem you run into as your business grows is that you cannot scale beyond a certain number of 1-1 clients.   You can’t clone yourself and therefore you’re capped out at the very most at 40ish clients. It’s rare to achieve and sustain this volume,  and having this […]

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Getting customers

Podcast: Branding And Niche

Alex and Jonny kick off a new series of podcasts to help you get your online fitness business off the ground. In this episode, they cover branding and niche, from finding the right name to not overthinking everything to knowing your target audience….

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Getting customers

A Day in the Life of an Online Personal Trainer

What does a day of full time online coaching actually look like? Prior to venturing into this world full time, I had no idea at all. It’s something that not that many people really talk about – especially what happens when your business reaches a certain size. Spolier: It doesn’t involve sipping margaritas on the […]

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Getting customers

How NOT to Start an Online Fitness Business

I’m sure you’ve heard the quote: “Only a fool learns from his own mistakes. The wise man learns from the mistakes of others.” Ancient Proverb Some Clever Bloke It’s profound when you really think about it. Learning from personal mistakes means that you are always limited by the passage of time. You can only do a […]

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Getting customers

Closing Sales

This article is an in-depth look at the best techniques and tactics for online personal trainers to help them close sales and bring new clients into their fitness business. We’ve created this from our direct experience working for over a decade as online personal trainers. As a result of the techniques outlined in this article […]

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Getting customers

Why ‘women’ aren’t a good fitness niche

Triggering title huh? Let’s address it straight away. Women aren’t a niche because they make up half the planet’s population. Women are an absurdly multifaceted group with a vast and divergent range of interests, and aiming a fitness product at a group of that size is just as vague as aiming a product at people […]

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Getting customers

Why your organic content isn’t working

I had a chat with Robin yesterday (hey mate!) about joining our PropaneBusiness programme. (Go here and book in if you’d like to discuss it too: https://propanefitness.com/onlinecoachstart). And we covered a lot of ground in around 45 minutes. His business. His plans for online. And what we do, our systems and how we help PTs […]

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Closing sales Getting customers

Exactly how we’d start PropaneFitness again

“It’s easy for you guys, you have cash, clients and all the software you need” ^ This was an email I got yesterday. And you know what…fair enough. I think the same thing about our mentors sometimes. Those who are spending £80k/month on ads, speaking about numbers, revenue, problems and situations I can’t even fathom. […]

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Closing sales Getting customers

Why “Charging what you’re worth” is a business killer

Throughout PropaneFitness’ history, we’ve agonised over every single price increase we’ve done. Once upon a time, we charged £9.99 for a fully customised diet and training plan. This came with a month of 121 coaching via email and 2 calls (one to begin with and one at the end). We never sold anything else and […]