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Getting customers

5 Ancient Marketing Secrets from Marrakech

Introduction I discovered five ancient secret marketing techniques from the streets of Marrakech that’ll help you get more clients as an online coach. “My trip to Morocco taught me more about marketing in one week than I’ve learned in 55 years as an online fitness coach.” During his week-long stay in Marrakech, Yusef was bombarded […]

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Getting customers

How to set business goals for the new year

Setting Business Goals…Why Bother? It’s here.  The first Monday of 2022.  From today, many of us will be starting new habits, routines and chasing after new goals.  It’s new, motivating and exciting.  I know a lot of coaches make fun of those who set goals at this time of year claiming that there’s nothing different […]

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Getting customers

132. Do You Have To Be Sexy To Succeed As An Online Coach?

In this episode Jonny and Alex get into if it’s necessary to be sexy, attractive or take some clothes off in order to be a successful online coach. They talk about cutting through the noise, playing the game to grow your audience online is difficult, what to do when you have people’s attention and more. […]

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Getting customers

Why ‘the grind’ and hustle porn will kill your personal training business

We all have a few of them on our social media news feeds. The bad impression of Gary Vee ‘Lions don’t follow the opinions of sheep’ type characters who would are constantly sharing screenshots of their stock market ‘success’ and can be caught posing next to a leased BMW on any given Sunday. Could you […]

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Getting customers

Mike Israetel: Inside the mind of a fitness industry titan

Fast-Talking, foul-mouthed and charismatic – Dr. Mike Israetel is a 5’6″ and 250 lb slab of Moscow muscle. He is also the co-founder of Renaissance Periodization (RP), one of the largest evidence-based online coaching platforms in the world. Inhabiting a fascinating balance between click-baity and informative rpstrength has over 400k followers on instagram. Beyond the […]

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Getting customers

47. Copywriting for Online Personal Trainers with John Romaniello

How can he help personal trainers? Simply put, John Romaniello has made millions from selling fitness products online.

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Getting customers

How To Run Your Fitness Business like the Pros

If Twitter is to be believed 99.2% of human adults in 2021 are entrepreneurs and business ‘experts’. What this means in practice, for fitness professionals, is that there is a slew of crap advice out there from people that don’t really understand how to effectively run a business. This article is intended to be a practical […]

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Getting customers

The 5 things that all successful Online PT’s Do

Speak with authority and empathy to their audience Run Ads Have scalable coaching systems in place Deliver meaningful result to their clients Know their numbers The first 2 points revolve around lead generation, 3 and 4 are all about delivering excellent coaching, and number 5 is about putting on your CEO hat and running the […]

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Getting customers

How Much Do Online Personal Trainers Make?

We’ve seen the claims from the business ‘gurus’ – 5 figure months, 6 or 7 figure years. But how much do online personal trainers make? What proportion of online PT’s actually take home 6 figures after tax? And how long does it actually take them to get to that number? In this article, I dive […]

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Getting customers

What does scalable online coaching look like?

As an offline Personal Trainer the biggest problem you run into as your business grows is that you cannot scale beyond a certain number of 1-1 clients.   You can’t clone yourself and therefore you’re capped out at the very most at 40ish clients. It’s rare to achieve and sustain this volume,  and having this […]