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Getting customers

132. Do You Have To Be Sexy To Succeed As An Online Coach?

In this episode Jonny and Alex get into if it’s necessary to be sexy, attractive or take some clothes off in order to be a successful online coach. They talk about cutting through the noise, playing the game to grow your audience online is difficult, what to do when you have people’s attention and more. […]

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Getting customers

Why ‘the grind’ and hustle porn will kill your personal training business

We all have a few of them on our social media news feeds. The bad impression of Gary Vee ‘Lions don’t follow the opinions of sheep’ type characters who would are constantly sharing screenshots of their stock market ‘success’ and can be caught posing next to a leased BMW on any given Sunday. Could you […]

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Getting customers

Mike Israetel: Inside the mind of a fitness industry titan

Fast-Talking, foul-mouthed and charismatic – Dr. Mike Israetel is a 5’6″ and 250 lb slab of Moscow muscle. He is also the co-founder of Renaissance Periodization (RP), one of the largest evidence-based online coaching platforms in the world. Inhabiting a fascinating balance between click-baity and informative rpstrength has over 400k followers on instagram. Beyond the […]

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Getting customers

47. Copywriting for Online Personal Trainers with John Romaniello

How can he help personal trainers? Simply put, John Romaniello has made millions from selling fitness products online.

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Getting customers

How To Run Your Fitness Business like the Pros

If Twitter is to be believed 99.2% of human adults in 2021 are entrepreneurs and business ‘experts’. What this means in practice, for fitness professionals, is that there is a slew of crap advice out there from people that don’t really understand how to effectively run a business. This article is intended to be a practical […]

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Getting customers

The 5 things that all successful Online PT’s Do

Speak with authority and empathy to their audience Run Ads Have scalable coaching systems in place Deliver meaningful result to their clients Know their numbers The first 2 points revolve around lead generation, 3 and 4 are all about delivering excellent coaching, and number 5 is about putting on your CEO hat and running the […]

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Getting customers

How Much Do Online Personal Trainers Make?

We’ve seen the claims from the business ‘gurus’ – 5 figure months, 6 or 7 figure years. But how much do online personal trainers make? What proportion of online PT’s actually take home 6 figures after tax? And how long does it actually take them to get to that number? In this article, I dive […]

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Getting customers

What does scalable online coaching look like?

As an offline Personal Trainer the biggest problem you run into as your business grows is that you cannot scale beyond a certain number of 1-1 clients.   You can’t clone yourself and therefore you’re capped out at the very most at 40ish clients. It’s rare to achieve and sustain this volume,  and having this […]

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Getting customers

Podcast: Branding And Niche

Alex and Jonny kick off a new series of podcasts to help you get your online fitness business off the ground. In this episode, they cover branding and niche, from finding the right name to not overthinking everything to knowing your target audience….

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Getting customers

A Day in the Life of an Online Personal Trainer

What does a day of full time online coaching actually look like? Prior to venturing into this world full time, I had no idea at all. It’s something that not that many people really talk about – especially what happens when your business reaches a certain size. Spolier: It doesn’t involve sipping margaritas on the […]