Getting customers

Mike Israetel: Inside the mind of a fitness industry titan

Fast-Talking, foul-mouthed and charismatic – Dr. Mike Israetel is a 5’6″ and 250 lb slab of Moscow muscle. He is also the co-founder of Renaissance Periodization (RP), one of the largest evidence-based online coaching platforms in the world. Inhabiting a fascinating balance between click-baity and informative rpstrength has over 400k followers on instagram. Beyond the […]