30 clients in 12 weeks: How does our guarantee work?

We have a transparent ‘lifetime access’ guarantee in our mentorship programme - we’re with you every step of the way. Here's how it works.

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Ever had a client sign up with you who wants to lose 20lbs, only to have an excuse each week about why they didn’t hit their target calories?

I can tell you right now what happened.

They didn’t lose the weight.

It’s just the laws of physics.

You know your programme works if your clients follow it.

Now could you have brought the success rate for that client up? Yes, maybe if you’d gone to their house and held the client at gunpoint to PUT THE COOKIE DOWN. But most people realise that they are responsible for their own actions.

Let’s say they half-followed the programme, and got half the results: they lost 10lbs.

Is that a success? It depends on their goal. But would it make sense for them to blame the programmme?

So how does our guarantee work? It follows the same principle.

Follow the steps, and get the result.

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Skip steps, and go off piste, and you will not hit your goal.

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We give you everything you need to get 30 clients in 12 weeks. But it’s up to you if you want to hit the target inputs.

This is your business, so nobody will hold you at gunpoint to show up. We assume if you’ve come to us to set up an online coaching business, that you actually want to. That you’ll log in, follow the process, raise your hand and make use of the support.

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This is actually the problem with our guarantee, and we’ve debated getting rid of it because of this: For some people, knowing they’ll always have access can cause some them to procrastinate. That’s why we reject 60% of applications to work with us.

We’re the sat-nav, but you’re the driver.

If you turn left when the sat nav says to turn right, You change the ETA.

The programme is everything you need to get the result.

This is a numbers game.

Traffic and conversions.

Traffic = Quantity

Conversion = Quality

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You’re looking for testimonials, you want certainty. You want to see how other people did on the programme. Great, we’ve got hundreds on this site. But those people did the work. So it’s not really that helpful. Some people sign up and don’t ever log in, they ignore our calls etc 🤷‍♂️

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Our Agreement 🤝

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Using the programme to hit your goal: 🎯

1. Decide how much time you have to dedicate to this.

2. You decide on your goal based on your constraints. How many clients do you want, and how fast? (Not everyone wants 30 clients!)

3. Do the volume.

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Be realistic: Does the time you’ve set aside for this reflect what’s required to hit the goal?

• We are giving you the system, but you need to show up and deploy it. Nobody can give you the clients.

• We need an agreement from you: Big goals require big commitment. If you’re not prepared to go at maximum speed and enjoy the ride instead, that’s fine. Go easier on yourself: set a smaller goal and slower pace.

• If things change, if life gets in the way, we course-correct and keep things moving.

• We’re working together 1-2-1 for the first 12 weeks to help you get there. After that, your 1-2-1 coaching ends, and you should be clear on the daily actions to get there, with the hotseats and community for support.

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What is required for 30 clients🤝

From our programme:

• If you’re aiming for 30 clients, be aware that is the full-speed option. You need to do what’s required to get there. Your results come from your output, not your hours. It’s not about hustle or ‘trying really hard’. Don’t sink hours into side-quests. Your target lead generation is the needle mover.

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Here’s how you’d need to show up:

- Full engagement with the programme

- 10 hours per week minimum of focused work on your roadmap tasks + allow additional 2-5hr for the modules + hotseats.

- Weekly check-ins with 1-2-1 coach.

- Regular use of the community check-ins + resources

- Attend at least 1 of the daily Hotseat calls per week. Question submission is available if you cannot make the times. “I’m busy during those times” is not an excuse.).

- You must hit the target volume for acquiring clients:

- Clarify niche + offer in week 1: No delays, procrastination or endless feedback loops with your niche and offer. Market-test your offer ASAP.

- To build the raw materials for your automated selling system (14 day challenge) you need 1-2-1 clients to bridge the gap as ‘paid market research’.

• Get in touch with any new ‘clients on a plate’ referrals

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Required volume:

Speargun/Sniper: 50 targeted warm outbound messages per week, scheduling at least 5 ‘bait builder’ posts per week.

Gateway Process: 25 comments per day, 1 post per day. Demonstrate proof of work to your coach each week. Start this ASAP, do not wait for permission or onboarding to begin speaking to leads.

- Running ASS - Ad spend: once your offer is validated organically, test ad budget = £10/day minimum for 10 days. Track your numbers and reinvest profits aggressively.

• Whichever traffic method you choose, if you see no conversions after 50 leads/conversations, bring provide your tracking sheet for troubleshooting and bring lead conversations to a hotseat and enact any changes/advice.

- If you choose to skip outbound marketing, you must validate your offer with a traffic source of your choice and demonstrate proof of work.

- You must inform your coach if you get stuck or have any concerns about a particular method. We provide a dedicated coaching telegram thread so that you can voice things early to keep things moving. Please use that channel for all questions, concerns + requests, rather than texting the sales team or direct messaging team members, because your message will likely get missed!

- Seek help for any technical hurdles or otherwise. Software tech support and GPT are brilliant for this. Outsourcing low skill activities to freelancers if need be.

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What if I don’t hit the goal in 12 weeks?

After 12 weeks, you roll on to monthly 1-2-1 coaching with us at a cheaper rate. If you cancel, you get lifetime access to the programme, alumni community and hotseats.

If you don’t hit your target in that time, don’t beat yourself up - we’re still here with you every step of the way in the community and hotseat calls.

Either way, you’ll have a clear roadmap of what you need to be doing: use the massive amounts of support in the programme to troubleshoot and keep your progress moving.

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“This all looks like it would take more than 10-15 hours per week:”

Here’s Yusef going through the programme as a brand new coach with 0 clients, creating a fictional niche and offer in <5 hours total. The entire thing. So 10-15 hours per week gives you a generous headroom of 175 hours :)

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What do you mean by 'lifetime'?

For as long as we’re running the programme. And we have no plans of stopping. This is our life’s work, we’re not here to make a quick buck.

What if you guys die?

If we do die, avenge us.

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Disclaimer:

I’m going to be fully real with you here. This disclaimer isn’t just included as a ‘token disclaimer’. We will never try to slip the small print past you. The goalposts are abundantly clear. This is the reality of setting up an online business. Please actually read this!

If you’re considering a mentorship or agency and you’re expecting to unconditionally make X amount of cash, then stop and go get a job. You are not cut out for it.

We cannot guarantee financial results of any nature. Our PropaneBusiness programme and coaching are intended as guidance and mentorship. While we provide tools and knowledge, achieving results requires work and consistency. All business comes with risk, and we accept no responsibility for a lack of results or financial loss arising from engaging in building an online fitness business.

YOU EXPRESSLY AGREE THAT YOUR USE OR INABILITY TO USE THE PROPANE BUSINESS SYSTEM IS AT YOUR SOLE RISK. By purchasing access to the Program, you accept, agree, and understand that you are fully responsible for your progress and results from your participation and that we offer no representations, warranties, or guarantees verbally or in writing regarding your earnings, business profit, marketing performance, audience growth, or results of any kind. You alone are responsible for your actions and results in life and business which are dependent on personal factors including, but not necessarily limited to, your skill, knowledge, ability, dedication, business savvy, network, and financial situation. You also understand that any testimonials or endorsements by our customers or audience represented on our programs, websites, content, landing pages, sales pages, or offerings have not been scientifically evaluated by us and the results experienced by individuals may vary significantly.

Any statements outlined on our websites, programs, Content, and offerings are simply our opinion and thus are not guarantees or promises of actual performance. We offer no professional legal, medical, psychological, or financial advice.

DISCLAIMER: The sales figures stated on this landing page are our personal sales figures and in some cases the sales figures of previous or existing clients. Please understand these results are not typical. We're not implying you'll duplicate them (or do anything for that matter). The average person who buys "how to" information gets little to no results. We're using these references for example purposes only. Your results will vary and depend on many factors including but not limited to your background, experience, and work ethic. All business entails risk as well as massive and consistent effort and action. If you're not willing to accept that, DO NOT PURCHASE OUR PROGRAMME.

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