Our anti-feature list: What we don't do

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This may be a weird post to see on a company’s website. Why advertise what you don’t do?

We want to make sure anyone considering Propane is looking for something we offer, and that you get the best results from our mentorship.

If you went into a car mechanic expecting them to fix your ankle, you’d be disappointed right?

So to avoid any confusion, here’s an anti-feature list: what we DONT do.

1. A done-for-You Agency:

• Your business, your profits. We don’t operate on a revenue-share or pay-as-you-earn model, and we don’t run your business for you. Done-for-You Agencies usually run on chunky monthly fees (e.g. 20k/month+) and have high revenue requirements.

• If we did run an agency-model, we could charge a lot more, so why don’t we? Because we don’t believe that’s good business practice. Running ads with our model isn’t that hard. We prefer to give you the keys to the kingdom, to put you in the best standing for long term, durable growth.

• When you stop paying an agency, you lose your lead flow. Outsourcing the control of your business (your marketing) should always be the LAST thing you do.

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In summary, mentorships give you:

• Maximum control, minimum risk

• Transparency

• Cost effectiveness

• Long term success

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More on this here:  

Our programme does provide you with all the templates, funnels and swipe files (including the automations built for you). But if that still sounds like too much work, I’d seriously consider if you do want to be an online coach at all. Even with the most hands-on agency, you would still have to convert and actually coach your clients!

If you’re going to use a done-for-you agency, we recommend doing this once you’re making around 100k/month in revenue.

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2. Detailed Tech Support for Third-Party Software:

• We DO: offer our own all-in-one platform with plug-and-play automations and templates to build your automated selling system, with in-house support calls and guidance.

• We do NOT: provide extensive tech support for every third-party software. There are 8.79 million apps live globally, all with their own tech support teams. If it’s not an app we use, we’d just google it, which would be a pretty expensive way to get tech support! Instead, we provide you with a meta-process to solve any tech problem you’ll come across.

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3. Wizards:

• If you do your job and we do ours, expect to see growth. But if you sign up and don’t log in, don’t follow the process or engage with your coach, then no mentorship will work for you. If that’s you, better to save your money and stay in your current job.

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4. Excessive theory

• We love nerding out on the theory and data. But we realise that isn’t why you came to us: We focus on the key actionable steps for you to build a profitable online coaching business without the fluff.

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5. Therapists

• We’re here to support you with your:

• Lead generation, to build an automated selling system that converts strangers into clients on repeat

• Coaching systems: To help get those clients a world class result

We do not diagnose or treat any mental or physical conditions, and our programme is not designed to help with that. Growing any online business will bring up internal challenges (impostor syndrome, overwhelm, procrastination). It forces you to confront your hangups around work, money, scarcity, time and your self-image.

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If you don’t put in the work to deal with what comes up, it will slam the brakes on your business.

Your level of emotional maturity sets the ceiling for your revenue. Seriously.

We see it every time: you plateau at 1k/month online → you clear up some emotional hangups → new ceiling at 5k/month → clear up a few more → 10k/month, etc.

Luckily, there is a low-cost service for exactly that: Therapy. Therapy has massively improved our own performance in business and in life, by helping us identify these ceilings to break through them. You’ll see the effects in your P&L.

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6. A quick fix, a hack, or a get-rich-quick scheme

Mentorships promising 30k months have a dirty secret: Cherrypicked case studies of ‘influencers’ who have a large audience that they have not yet monetised. For that kind of person, they can easily achieve ONE month of 30k revenue by driving everyone to a high pressure sales, selling a 5k package to 6 people = £30,000. Great.

But here’s what usually happens next: It works once, and they can’t repeat it. They’ve now burned their audience, and the clients don’t renew. But hey, it makes for a great case study for the mentor, who’s riding off into the sunset.

Instead we don’t promise big sexy numbers.

Our focus is durability. We want you to remain in business for 5+ years. To do that requires a smarter, stable approach: running an automated selling system that consistently offers value to new potential clients, and converts a reliable percentage of them into mid-ticket recurring clients. You retain those clients for 6-12 months, and your recurring revenue builds each month. A couple of clients cancel? No big deal. No more feast and famine.

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7. A trial

We don’t offer trials for our mentorship. We put a lot of time and energy into helping you succeed - and once you see the materials, you can’t un-see it. We have a transparent refund policy, and we don’t expect people to join with the sole intention of refunding. If you aren’t sure about joining, go through our free content to get a sense of our approach and what you can achieve using this model.

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We hope this clarifies what we do and don't do. For more on how our process works, click here to watch our 4 step blueprint.

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