Coaching clients

How much time do you need to start online coaching? (3 mistakes you’re making)


“We brought the time that we spent online coaching down from two hours a day, coaching 10 clients between us, to half an hour a day coaching 50 clients, and they were happier, they paid more, and they got better results. So, today I’m going to let you in on the car crash that was our first ever client, the three mistakes we made when we started online coaching and how you can save all of the headache and hassle, while still getting better results for your clients!”

Online Coach Mistake #1

Online Coach Mistake #1: We opened Microsoft Word. We stuck our logo on it and we thought, “Let’s give this guy the cutting edge of hypertrophy science!”

“We started to make graphs, plotting out bar speed and the optimal performance point and hormone curves.”

The mistake was in thinking that the client needs or wants all this information. The client hired a trainer to outsource the decision-making. So, assume your role as coach and do the decision-making for them.

Online Coach Mistake #2

“Each time a new client signed up, we would open up a fresh, blank Microsoft Word document, and we would fill it with the best stuff that we could think of on the day.”

The mistake was starting from scratch with each new client, rather than making a single, evolving document we could tweak with each new client. We made more work for ourselves by creating a fresh document for each new client, rather than just using the old one and adding minor changes to the specific needs of each client.

Online Coach Mistake #3

So here we go, signing up for Online Coach Mistake #3!

Mistake #3 boils down to giving the client unlimited access. We allowed the clients to contact us over anything at any time. “Any time, mate! You just get in touch with us, day or night, any platform you like. We’ll be there going over your macros, no problem. Had a dodgy poo yesterday? Give Johnny a call. Filled with existential dread at four in the morning? That’s what we’re here for.”

Another problem is that gave the clients multiple means of contacting us, across a variety of platforms.

“Throw another 30 clients on top of that, and then you start to reveal the cracks in the process. And by that point you’re too deep down the hole. What happens is clients get a bad service and you go insane trying to serve them, because you’re playing Whack-a-Mole across different platforms and you have no structure to the way that you’re dealing with them. So without a clear check-in process and a dedicated platform to do it, what you end up with is a confused client that isn’t getting predictable results. And you have a pissed-off, overworked, tired coach. Fixing those things alone has improved the reliability of the results that we get for clients, it’s reduced the time that we’re having to spend coaching people and it’s allowed us to expand our capacity.

“So what’s the lesson with this? Before a client hires you, you need to be 100% clear on what is the problem that you’re solving.”

“And the final thing is don’t use WhatsApp. For Heaven’s sake.”


“There we go. You build your process around the three key pillars of coaching: knowledge, accountability, and objectivity.

“So, following these processes and fixing these mistakes allowed us to increase our capacity for one-on-one coaching but even doing that there is still a hard limit to how many people that you can coach. You’ve only got so many hours in the day. And once you hit that limit then still, every time you take on a new client, you’re exchanging sleep or time with family, and your revenue plateaus. So, really it was only when we discovered the new model of online coaching that we were able to take our revenue from 2000 a month at the hard limit up to 10,000 a month, with less stress and able to help more people.”

Johnny covers the exact process for that in this video: