How we cut our video editing time by 95%

There’s enough to think about as an online coach before you factor in all the content you have to create. We’re all about making content creation as easy for ourselves as possible, and wanted to show you how you can do the same.

We recently discovered a way to reduce the time spent editing videos, podcasts and other content from 6-8 hours down to just 30 minutes.



About Descript

Descript is a piece of software which has revolutionised our workflow. It turns video editing into text editing, so your videos or podcasts become a document that you can edit like a word document. It also makes jump cuts easier, which helps you to be as concise as possible for your audience.

Benefits of Descript

Since we’ve started using Descript, we’ve noticed an improvement in the growth on our YouTube channel.

The YouTube algorithm favours two things:

  • average view duration
  • click through rate

You’ve probably noticed all the whacky thumbnails on our channel. Using the software has made creating these a lot easier.

It’s also great for long-form writing. Loads of the content on our website is based on two-hour conversations between the two of us, which is then converted into a script in text format. This is then turned into blog format.

So, it makes content creation so frictionless and allows us to repurpose content easily.

We’ve even found that short form segments of this same stuff can perform better than the original content.

Remember that all of your audiences have heard the same stuff, so small parts of your podcast or videos might perform really well on their own on Twitter or Instagram.

A photo of Propane founders Johnny and Yusef recording a podcast
Descript has saved tons of time editing out all the bits we take out when we’re recording a Podcast.

Other Features

Descript also has other features that we’ve found really useful, such as:

  • screen recording
  • transcription technology
  • audiograms
  • studio sound

You can even type words into Descript and it generates the sound in your voice.

And you can remove all the annoying ‘umms’ and ‘ahs’ that naturally come out when you’re recording a podcast.

Imagine how much work that saves compared to your standard editing software.

Try out Descript

If you want to see how Descript can improve your workflow, check out the link below. This is an affiliate link, but we’ll never promote something we don’t strongly endorse ourselves. And we’re really, really excited about Descript so wanted to tell other people about it.

Try out Descript for yourself.

What next?

Remember that editing is one tiny cog in your entire business strategy to turn your expertise into business income.

If you’d like to chat about how we can help you grow your online business, you can book in some time for a call with us here.

If you’re not quite ready for that yet but would like to find out more about our processes at Propane, visit this link to get hold of some free online training.

free video guide: ⬇️

The EXACT process we used to build PropaneFitness to 15k/month: