Imagine if, instead of working with clients face-to-face, you could package everything that can help your target market into an online course with community support…
And get clients paying monthly subscriptions.
Here’s how you can do it.
The problem with offline coaching
If you’re a Personal Trainer, you’ll know some of the challenges of working as an offline coach, including:
- clients cancelling or rescheduling appointments
- time off = loss of income
- not being at the gym = not generating income
- a packed calendar = 5am starts and 10pm finishes
To get around this, lots of trainers turn to training clients one-to-one online… but end up creating a similar set of problems for themselves.
Moving to online coaching is an improvement, but plenty of coaches still end exchanging their time for money almost as much as they were before.
They’ll limit themselves to working with one client at a time, or give their clients unlimited access to them via email or similar, as well as daily check-ins.
And trust us, nobody needs a daily check-in.
So, what’s better?
The Zero-To-Many approach, or online group coaching, offers a much better solution.
Using this model, trainers can package their knowledge and expertise into an online course which clients can access with a monthly subscription. And once you’ve built this, you can sell access to it again and again. This online program allows the trainer to work with multiple clients at once, unlike in a one-on-one setting.
It also has automated client onboarding, downloads, explanations and videos on everything from nutrition to sleep and lifestyle.
There are systems in place for you to help your clients even when you’re not online.
And you’ve created an online programme that you can build, grow and improve over time.
So, what does this all mean for you?
- Putting your knowledge into a programme that changes people’s lives
- Building a community of clients
- Bringing in an income in exchange for your knowledge, not just your time
- Time spent with clients is spent on the 10% of things that can’t be standardised and automated
How We Can Help
At Propane Fitness, we work with coaches to launch and scale their online Fitness businesses. We do this by getting clients flowing to them through a model that uses ads and automated sales.
We’ve put together a free summary of this business model, which provides a behind-the-scenes look at our own Fitness business. To get free access to this, visit this link.
If you’re ready to have a chat with us about how we could work with you to grow your business, you can book in a call with us here.