Should I start a podcast?

Should you start a podcast as an online coach?


As an online coach or content creator, it’s important to find ways to build deeper relationships with your audience. One strategy that’s gaining popularity is podcasting. In this article, we’ll explore the benefits of podcasting for relationship building and offer some tips for getting started.

Why a Backlog is Important for Podcasting

Before we dive into the benefits of podcasting, let’s address one key aspect of the process: creating a backlog. Having a backlog of content is crucial for ensuring that you can consistently release episodes on a regular schedule. Without a backlog, you risk running out of ideas or struggling to meet your publishing schedule.

Using Podcasting as a Conversion Tool

One of the biggest benefits of podcasting is its ability to serve as a conversion tool. By providing valuable content to your audience, you can establish yourself as an authority in your niche and build trust with your listeners. This can lead to increased engagement, more sales, and a stronger brand overall.

Building Relationships with Your Audience

In addition to serving as a conversion tool, podcasting can also be a powerful way to build relationships with your audience. By sharing personal stories, insights, and advice, you can connect with your listeners on a deeper level and foster a sense of community. This can lead to increased loyalty, word-of-mouth referrals, and a stronger connection to your brand.

Should You Do a Podcast as an Online Coach?

As an online coach or content creator, you might be wondering if podcasting is right for you. The answer depends on your goals, your audience, and your resources. If you have a loyal following and a backlog of content, podcasting can be a great way to deepen your relationship with your audience. However, if you’re already juggling too much, adding a podcast to the mix might not be the best use of your time.

Focus on Lead Generation First

If you’re just starting out with podcasting, it’s important to focus on lead generation first. This means creating content that’s specifically designed to attract new listeners and build your audience. Once you have a solid base of followers, you can focus more on relationship building and conversion.

Repurposing Content for Different Platforms

One of the great things about podcasting is that you can repurpose your content for different platforms. For example, you can turn your podcast episodes into blog posts, social media content, or even YouTube videos. This allows you to reach a wider audience and get more mileage out of your content.

Software Recommendations for Recording, Editing, and Publishing Content

If you’re ready to start podcasting, you’ll need some basic software to get started. Here are some recommendations for recording, editing, and publishing your content:

  • Recording: Audacity, GarageBand, or Zencastr
  • Editing: Audacity, GarageBand, or Adobe Audition
  • Publishing: Anchor, Libsyn, or Buzzsprout

Turning Traffic into Traffic That You Own

One of the downsides of relying solely on social media for your audience is that you don’t own your traffic. If a platform changes its algorithm or shuts down, you could lose your audience overnight. By using podcasting as a way to drive traffic to your own website or email list, you can build a more sustainable audience that you own.

Use a Second Brain to Collect and Generate Ideas

Finally, if you’re struggling to come up with ideas for your podcast, consider using a second brain. This could be a tool like Evernote, Notion, or Roam Research that allows you to collect and organize your ideas in one place. By having a centralized location for your ideas, you can more easily generate new content and stay organized.


Podcasting can be a powerful tool for building relationships with your audience and establishing yourself as an authority in your niche. By following these tips and recommendations, you can start your own podcast and take your relationship with your audience to the next level.

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