Why you need to stop paying rent to your gym (and what you should do instead)

By Johnny and Yusef

If you’re an offline Personal Trainer, you’re likely to be spending £400-£600 a month on rent to work face-to-face with clients.

But what if you could use the exact same expense to generate more than 60 online clients over the next 6-12 months?

Most commercial gyms in the UK charge rent for personal trainers to work there (or the equivalent in hours of your time).

This comes out to about £500 pounds a month.

Imagine there’s a clone of you, who doesn’t do any face-to-face coaching.

They don’t work in a gym.

They do pay £500 a month.

But they spend it running ads on social media.

Now let’s say both of you have around £6K leaving the bank over a 12-month period.

But how do you compare to them a year into the future?

What does paying rent get you?

A photo of a personal trainer and client by Jonathan Borba

Photo by Jonathan Borba

Paying rent gives you access to two things:

  • somewhere to work
  • a room full of potential clients

But if you charge £30 pounds an hour, you need to work 16-17 hours just to break even.

Of course, you can then take on more hours to make some excess income…

But meanwhile, the person spending that £500 on ads instead of rent is bringing in leads that exactly match their target niche.

They’re running them through a sales sequence and then selling them their online program.

This is all assuming that they have set up:

  • a sales funnel
  • an online programme

If they have both of these things in place, this is what the next 12 months will look for them.

What could the next year look like for you?

Let’s start by looking at what this month looks like for someone who’s spent £500 on ads.

They should have:

  • 250 opt-ins
  • 7 sales
  • 7 clients

Now, let’s imagine those clients each spend £100 a month. That’s £700 per month.

The following month, they’ll get 250 opt-ins and 7 new sales again.

On average, 5% of clients cancel every month.

But even if we assume that one client has left since the previous month, this still gives them a total of 13 sales.

And each month, if they’re doing things the right way, they’ll see things moving in the same direction.

This means that by the following year, your clone will have:

  • 64 clients, each paying £100 a month
  • £6,400 a month in online revenue
  • an email list of over 2,000 people
  • testimonials from the online clients they’ve worked with

Why spend money on ads?

A photo of social media phone apps

So many coaches see ads as a cost they can’t afford. But this is just cash that you may already be spending.

The main difference is the strategy and tools that you have at your disposal.

The money you spend on rent is clearly an expense. There’s no compounding benefit building in the background.

All it gives you is access to somewhere to coach your clients.

Spending money on ads, on the other hand, is:

  • an investment which is feeding a system
  • bringing in clients each month (who then pay monthly)
  • adding to an email list of people you can sell to over time

But to be successful with ads, you need to know:

  • how to launch and run them so that they’re profitable
  • how to use ads to target your niche online
  • how to build a sales funnel that works

And you need to be able handle the 64 clients you bring in.

You can find us on YouTube for more content about moving your coaching business online, including useful advice on how to avoid common mistakes when advertising on social media:

Find out more

To find out more about how we work at Propane, you can get access to free training here. This will give you a behind-the-scenes look at how we run our online business, including a walkthrough our 14-day sales sequence.

You can also book in a call with a member of our team if you’d like to find out how we can help you grow your online business.

free video guide: ⬇️

The EXACT process we used to build PropaneFitness to 15k/month: